Social Media Coordinator

your MISSIONS

Content Publishing

• Develop, schedule and publish high-quality content across all social media platforms where TAG Heuer is active (e.g. Instagram, Facebook, Twitter, TikTok, YouTube, Pinterest).
• Ensure all posts are aligned with the brand’s tone of voice, aesthetics, and guidelines. 

Content Plan Management

• Update and maintain the internal content plan, ensuring it aligns with overall marketing and brand strategy.
• Coordinate with the creative team to develop engaging multimedia content. 

Reporting and Analytics

• Track and analyze the performance of social media campaigns using analytics tools
• Prepare and present detailed weekly and monthly reports on key metrics, insights, and recommendations to optimize future campaigns.

Community Management

• Monitor and engage with our online community, responding to comments, messages, and mentions in a timely and professional manner.
• Foster a positive and interactive community atmosphere across all social media platforms.

Weekend Coverage

• Follow and cover sponsoring and ambassador activities (Sport & Motorsports events and Local events) during the weekend to ensure timely and relevant content is published.

Market Relations

• Serve as the primary point of contact for all markets regarding social media content.
• Provide markets with all necessary content, content plans, and approvals for posts.
• Ensure timely and accurate dissemination of information and materials to all relevant markets

Collaboration and Coordination:

• Work closely with the marketing, PR, and creative teams to ensure a coherent approach to brand communication.
• Participate in brainstorming sessions and contribute to creative ideas for social media campaigns and initiatives.

your PROFILe

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years' experience in social media management within the luxury or sport industry.
• Strong understanding of social media platforms, trends, and best practices.
• A passion for the world of sports and motorsports.
• Proficiency in social media analytics tools (e.g., Sprinklr, Emplifi).
• Excellent written and verbal communication skills in English (native or similar proficiency) and French.
• Creative mindset with a keen eye for details and aesthetics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and multitasking skills.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite) is a plus.