CRM Data Manager (M/W)

Your mission

Owner of the Client data: making the most out of client data

• New client data: monitoring and fulfilling the specifications for the integration of new data flows (new data sources, new flows from existing sources…)
• Existing client data: monitoring the ongoing integration of collectable data across all touchpoints, improving data quality in close collaboration with other departments.
• Enriching contact data to improve interactions with the Client: identity and behavioral data (browsing data, newsletter behavior, purchase behavior, segmentations, scores...).
• Support Sales teams with data-enabled targets to increase efficiency of sales operations (product launches, invitations to events…)
• Contributing to the Client Database enrichment strategy to improve commercial efficiency and establish better personalization of the Client relationship. (Acquisition, qualification, exploitation, segmentation).

Data Analysis, KPI Monitoring, Reporting Creation: making data talk – to everyone

• Analyzing data extracted from Databases and various customer data sources for ad hoc studies.
• Managing reporting tools to monitor campaign performance, optimize CRM systems, and enhance customer knowledge.
• Designing new reporting tools to manage activities and share them with various internal audiences.
• Ensuring the skill development of teams (internal, Markets) in managing their activities and supporting them in monitoring and analyzing reporting tools.
• Customer knowledge: responsible for conducting customer data analyses to provide actionable insights to CRM team, product team, markets. Support them in their actions and enhance customer knowledge.

Your profile

• Graduate from an engineering school and/or a University - training in statistics, you have proven experience in Data Analysis, consulting, and/or with an Analytics solution provider.
• Proven experience in CRM data management.
• Proficiency in Dataiku; BQ will be an asset for your position.
• Proficiency in cohort analyses.
• Experience with Salesforce environment is a plus
• Experience with data visualization tool (Power BI) is a plus
• Recognized synthesis skills and excellent oral communication.
• Ability to engage teams on a technical subject by demystifying it.
• A true ambassador of Customer culture within the company.
• Fluent in English.